A makeup brand makes a stunning glitter palette to match their shadows
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View ArticleApple’s original logo looks nothing like it does today — here’s how it’s changed
The prominent tech company, Apple, has one of the most recognizable logos in the world. This video shows how Apple's logo has changed throughout the company's history. Follow Tech Insider: On...
View ArticleNail polish maker has the most mesmerizing color mixes
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Here's which brands get the most and least respect
The Humane Society, Tropicana, and Campbell’s — there are some of the brands that Americans consider both warm and competent. Porsche, Rolex, and Mercedes, by contrast, are cold and competent. VA...
View ArticleWe visited Ralph Lauren's soon-to-close flagship Polo store and saw why the...
Ralph Lauren announced on April 5 that it would close its flagship Polo store in New York in less than two weeks. The Fifth Avenue location is one of dozens of stores the company will shutter in an...
View ArticleStarbucks or Starpreya? Here are real logos that look eerily similar
In logo design, it's inevitable that ideas will be repeated, but some are a little too close for comfort. Check out these eerily similar logos.Join the conversation about this story »
View Article7 colors that might get you sued
Companies can trademark colors to receive exclusive use in their industry. Here are seven companies that have their own trademarked colors.Join the conversation about this story »
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Here's how much makeup brands pay for those extravagant blogger vacations
The INSIDER Summary: You have probably seen bloggers on your feed posting these extravagant vacation pictures for beauty brands. Beauty brands pay for the entire trip for these bloggers, Tarte seems...
View ArticleApple’s original logo looks nothing like it does today — here’s how it’s changed
Apple has one of the most recognizable logos in the world. This video shows how Apple's logo has changed throughout the company's history. Follow Tech Insider: On FacebookJoin the conversation about...
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Kate Spade's real name was never Kate Spade
Kate Spade became divorced from her namesake brand when she sold it to Neiman Marcus in 2006. She created a new brand called Frances Valentine in 2016, after taking time off to raise her daughter and...
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You've probably been pronouncing Versace wrong — here's the correct way to...
You know Versace, the famous luxury designer. You've probably been pronouncing it wrong this whole time. In a video, Donatella Versace, Bella Hadid, Kaia Gerber, and others show how it should really...
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McDonald's rejected designs from the '70s could have completely changed the...
Everyone is familiar with McDonald's famous golden arches. But if one design agency had its way, the burger chain's logo and packaging would have looked completely different than it does today....
View ArticleHow Supreme went from a small skateboarding store in New York to an $1...
Supreme was once a small skateboarding store in New York City. Now, it's a billion-dollar company well known for its presence in the fashion industry. The retail value of Supreme's clothing isn't that...
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Millennials, baby boomers, Gen X, and Gen Z share their most beloved brands
Millennials, baby boomers, Gen Z, and Gen X can all agree on one thing. They all love Amazon, according to a Morning Consult study. The marketing research firm asked thousands of adults across the US...
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Gen Zers say they feel pressured to establish their 'brand' by the time they...
Generation Z has never experienced life without the internet. The median member of this generation was a toddler when Facebook launched back in 2004. Because the internet has always been a part of...
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A female sprinter who was once so poor that she had to run barefoot has just...
India's fastest woman Dutee Chand signs brand new endorsement deal with sportswear giant Puma. The sprinter will follow in the footsteps of her idol Usain Bolt, who is also an ambassador for the...
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21 of the most clever Absolut vodka print ads
Absolut, a brand of vodka produced in Sweden, is known for its striking print advertisements, which ran for 25 years. Virtually every ad had two things in common: the iconic bottle and the distinctive...
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Online voters think these are the 10 'sexiest' brand mascots, and it says a...
In order to stand out, today's brand mascots use sex appeal to stay engaging and memorable. A recent survey from marketing company Crestline found the sexiest brand mascots of all time. The winner was...
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The 9 most valuable luxury brands in the world
Interbrand, a marketing consulting company, has released its ranking of the top global brands of 2019. For the second consecutive year, luxury and retail comprise the fastest growing sector, with an...
View ArticleThe rise and fall of Cadillac
For over half a century, Cadillac was the top-selling and most recognizable luxury car company in America However, an influx of foreign competitors like Mercedes-Benz and BMW began challenging the...
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